Mat Siltla

Just wanted a quick post to let those that may not know already I will be speaking at SES Chicago 2009 on two panels - details here:

Hear Matt Siltala speak at SES Chicago 2009

First Session 10:30AM Monday Dec. 7

Mixed Media SERPs
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users?

• Moderator:
  Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
  
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  Speaker Profile

Speakers:
Larry Cornett, VP, Consumer Products, Yahoo! Search
Mat Siltala, Founder, Dream Systems Media
David Naylor, SEO, Bronco
Mark Knowles, President & CEO, Pixelsilk, Inc.

Second Session 1:45 PM Monday Dec. 7

Images & Optimization
It’s been said that a picture can be worth a thousand clicks. If your website has a lot of product images or contains many images as part of the design, you can’t afford to miss this session. Join us as we explore enhanced image search along with image links, geo-tags, accessibility issues, alt attributes, surrounding text, filtering concerns, file sizes, image-specific search engines and a host of other important considerations for capturing targeted traffic.

• Moderator:
  Joshua Palau, VP, Search, Razorfish
  
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  Speaker Profile

Speaker:
Liana Evans, Director of Social Media, Serengeti Communications
Grant Crowell, Senior Media Analyst, ReelSEO.com
Mat Siltala, Founder, Dream Systems Media