March 5, 2010

SMX West 2010 Pictures, Santa Clara California

SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010 SMX West 2010

Matt & Matt

Matt & Matt

Matt & Matt

Matt & Matt

Lisa wearing her new Yelp shirt!

Lisa wearing her new Yelp shirt!

SMX West 2010 Group Dinner

SMX West 2010 Group Dinner

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February 23, 2010

Speaking at SMX West 2010

I am speaking at SMX West

I will be speaking on 3 panels at SMX West and am pretty excited about the panels.  They are some awesome subjects with some even cooler speakers!  Here is a run down of my speaking schedule:

Local & Mobile Search Track

Mobile Search Apps & Opportunities – Away from your computer, but need to search for something? There’s a smart phone app for that! More than 100,000 for the iPhone, 20,000 and growing for Google’s Android. This session looks at popular search apps on different devices, how they gather data and opportunities they offer to search marketers.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

Q&A Moderator: Will Scott, President, Search Influence

Speakers:

Cindy Krum, CEO, Rank-Mobile
Michael Martin, SEO Director, Resource Nation
Bryson Meunier, Associate Director, Content Solutions, Resolution Media
Matt Siltala, President, Dream Systems Media

Overlooked Opportunities Track

Universal & Blended Search Opportunities – When Google introduced Universal Search in 2007, it sent shockwaves through the search marketing community. The typical reaction: “How can my optimized content rank when local, news, video and images results are pushing it off the SERPs” The simple answer is to optimize multiple types of “web assets” in addition to the text on your web pages, and you’ll often get more exposure on search result pages. Though the answer is simple, the SEO techniques to achieve the desired result usually aren’t. This session looks at the state of Universal search today, and how to leverage different types of content to gain maximum advantage.

Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide

Q&A Moderator: Ian Lurie, CEO, Portent Interactive

Speakers:

Eric Papczun, Vice President of Client Services, Performics
Matt Siltala, President, Dream Systems Media
Jiyan Wei, Director of Product Management, PRWeb

Social Media Track

60 Minutes Per Day For Social Media Success – Got a small staff? Just don’t have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day — or less! Tools and techniques to keep you from feeling swamped in the social media quagmire.

Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide

Q&A Moderator: Will Scott, President, Search Influence

Speakers:

Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide
Matt Siltala, President, Dream Systems Media
Chris Winfield, President, 10e20

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February 9, 2010

Kat Kountry, Safford Arizona

I found this newspaper clip from way back in the day when I used to be on the Radio (Kat Kountry, Safford Arizona) with Reed Richins.  Pretty funny, those were good times!!  Love Reed, and I loved being on the radio and working there.

Mat Siltala & Reed Richins Kat Kountry

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December 29, 2009

Arizona Cardinals vs Rams Dec 27 2009

Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009IMG_0376 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009 Cardinals vs Rams Dec 27 2009

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December 10, 2009

Pictures From SES Chicago 2009

SES Chicago 2009

SES Chicago 2009 SES Chicago 2009 SES Chicago 2009 SES Chicago 2009 SES Chicago 2009 SES Chicago 2009 SES Chicago 2009 SES Chicago 2009 SES Chicago 2009 SES Chicago 2009SES Chicago 2009 Chicago Dec. 2009 Chicago Dec. 2009 Chicago Dec. 2009Chicago Dec. 2009 Chicago Dec. 2009 Chicago Dec. 2009 Chicago Dec. 2009 Chicago Dec. 2009 Chicago Dec. 2009

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December 1, 2009

Speaking at SES Chicago 2009

Just wanted a quick post to let those that may not know already I will be speaking at SES Chicago 2009 on two panels - details here:

Hear Matt Siltala speak at SES Chicago 2009

Hear Matt Siltala speak at SES Chicago 2009

First Session 10:30AM Monday Dec. 7

Mixed Media SERPs
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users?

  • Moderator:
    Andrew Goodman, SES Advisory Board & Principal, Page Zero Media

Speakers:
Larry Cornett, VP, Consumer Products, Yahoo! Search
Mat Siltala, Founder, Dream Systems Media
David Naylor, SEO, Bronco
Mark Knowles, President & CEO, Pixelsilk, Inc.

Second Session 1:45 PM Monday Dec. 7

Images & Optimization
It’s been said that a picture can be worth a thousand clicks. If your website has a lot of product images or contains many images as part of the design, you can’t afford to miss this session. Join us as we explore enhanced image search along with image links, geo-tags, accessibility issues, alt attributes, surrounding text, filtering concerns, file sizes, image-specific search engines and a host of other important considerations for capturing targeted traffic.

  • Moderator:
    Joshua Palau, VP, Search, Razorfish

Speaker:
Liana Evans, Director of Social Media, Serengeti Communications
Grant Crowell, Senior Media Analyst, ReelSEO.com
Mat Siltala, Founder, Dream Systems Media

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November 18, 2009

The Dream Systems Media Team Enjoyed Pubcon 2009

I just can’t get over how fun Pubcon 2009 was.  I enjoyed it so much, and even better I got to spend it with the Dream Systems Media crew (who I normally don’t get to spend time with because my two partners live in Utah) and I also got to spend the time there with my wife!  It was awesome.  I enjoyed speaking and getting to see old friends, meet new ones and connect with all my friends on Twitter and other networks.  I am going to let the pictures do the talking - Enjoy:

Andy Melchior, Most Sexy Man Alive Holly, Dave, Andy, Dana & Matt Social Media Reputation Monitoring Site Reviews Matt Siltala, Andy Beal, Andy Melchior Andy Talking with @govisthawaii Matt Siltala Competitve Analysis Panel, Pubcon 2009 Legal Panel Pubcon 2009 Dave Mink going off Legal Panel Pubcon 2009 Q&A Andy & Dave ....... and there is Andy still talking Legal Panel Dave Mink was on

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October 9, 2009

SMX East NYC 2009 Was A Huge Success!

Here are some photos from my recent trip to NYC while speaking on a panel at SMX East.   IT was amazing, but even more amazing were the people that I got to meet and hang out with!

It was awesome getting to hang out with Debra

SMX East NYC 2009

Here I am on top of 30 Rock With Chris Bennett

SMX East NYC 2009

Vince Blackham and Myself on top of 30 rock

SMX East NYC 2009

Awesome view of central park from top of 30 Rock

SMX East NYC 2009

Matt Siltala and Tamar

SMX East NYC 2009

Matt Siltala and Will Scott at SMX East NYC 2009

SMX East NYC 2009

Matt Siltala dailyboothing it up with new friend Monica Wright

SMX East NYC 2009

Dailyboothing it up with Lisa Barone

SMX East NYC 2009

Rhea from Outspoken Media and Matt Siltala dailyboothing it up!

SMX East NYC 2009

Matt Siltala and Michelle Robbins - the coolest person of all SMX (sorry peeps she was)

SMX East NYC 2009

Awesome view of Empire State BLD. from 30 Rock

SMX East NYC 2009

Central Park from up high!

SMX East NYC 2009

Will Scott during one of his sessions!

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October 8, 2009

SUBHED: VM’s Healthcare Solution: A Free Internet Marketing Services Contest

As the healthcare debate continues to consume the national political scene, Phoenix Internet marketing company Vertical Measures is drafting a solution that both Republicans and Democrats can support.

This solution encompasses a contest offering $5,000 in free Internet marketing services to companies in the healthcare and wellness industries. If only the healthcare debate in Washington was this simple.

To enter this “Boost Your Juice” #2 contest all you need to do is submit an essay of up to 600 words with at least one photo (and up to five pictures) or a video of up to three minutes explaining why your healthcare or wellness business deserves free Internet marketing services.

It’s really that easy, and even if you don’t win you can still receive $1,000 in free services just for coming in second place, and you will get a free Vertical Measures T-shirt just for entering.

The contest opened on Oct. 5, and entries will continue to be accepted until Nov. 3, a day better known as Election Day.

From there, the Vertical Measures team will choose the top five entries by Nov. 9, and then visitors to the VM site will be able to vote for the winners, which will be announced on Nov. 13.

Examples of the types of Web sites that would qualify for this contest include those focused on “health insurance, weight loss, fitness, dental hygiene, smoking cessation, and medical supplies,” according to the contest homepage.

And before you enter, don’t forget to check out VM’s video introducing the contest in which President SEObama promises to buy his kids a puppy if there are 20 submissions!

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September 23, 2009

Come On Arizona Business Owners

Business owners, if you have a website let me give you this one piece of advice - don’t mess up your phone numbers!  It will make people so upset that they will not use you, even if you are the best.  Today my wife and I were looking for a structural engineer and we came across the following website:

website fail

website fail

Looks fine and dandy right?  Well the Toll Free number given right by the PHOENIX Arizona, IT CALLS NEW JERSEY - A Corporate office in New Jersey.  Come on people!!! Local Marketing Fail, and marketing fail in general.  Make sure your business numbers are correct and you are not sending people to the wrong places.  You will (and are) losing business because of these stupid, avoidable mistakes.

K, Thanks!

**** UPDATE - It gets even better, besides being idiots with a New Jersey corporate HQ phone number on their Arizona site, they call me back 2 days AFTER I ring them up originally to schedule something.  Hmmm, is there a reason they did not get my business?  Me thinks so!!

Not a good way to run a business or a website - if anyone from this company ends up reading this, pass along the word to do a better job.  Learn from your mistakes and grow!

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